About the Programme
In the modern technology driven smart world it is a must for an organization also to be smart, especially, when it comes to promoting products and creating awareness about your organisation. So it is vital to have a digital marketing strategy and a plan to go smart. However, developing a digital marketing plan can be daunting. There is a lot of information online and one can easily get lost and overwhelmed. This course provides you with the essentials of Digital Marketing, the channels, platforms, terminologies, practical tips, best practices and trends. This course also provides useful tools and resources to get you started immediately in Online Marketing. Also, note that this is not a practical course.
Programme Contents
- Important digital trends and Statistics
- The importance of a digital Marketing Strategy
- Understanding the Digital Marketing consumer
- The 3 types of media
- Best Practices and Key Performance Indicators
- Case Study
- Defining your Digital Marketing objectives
- Action Planning and measuring the results
Who should participate?
The target group for this course is as follows: Business Managers, Entrepreneurs, Marketing and Sales Managers or Officers, Online Marketers, Online Sellers Bloggers, Media Planners, PR Officers, Fundraising Officers, and NGO groups, Corporate Communications or any person who would like to learn to maximize online tools to increase awareness and sales results of their organization.
Training Activities
This training will be very interactive with Case Studies (a discussion of local and global organizations engaging in digital marketing).Role Plays (Participants having to take on the role of management personnel and handle scenarios) and corporate assignments (getting participants to apply the acquired knowledge to the organization.) The programme will be delivered in both English and Setswana
